The notion of 'application' is shifting. The divide between applications and infrastructure is melting. Applications are no longer owned by one organization but are made up of various components that are provided by other parties. And application landscapes or ecosystems overarch organizations. These changed give considerable challenges to Application Management organizations that are used to having full control of their (monolithic) applications and not having to rely on third parties. The challenges are Architecture, Ownership/Governance and ('adhocratic') Organization.